Meet the Team

The Konstruct Team is made up of a dedicated hard working group of individuals who take great pride in making top quality gear and giving you the best possible experience!

In order to be the best, you simply have to have the best people - and we do!

Chris Ashton


Also known as Crash, Chris is the Captain of the Konstruct Ship. This role means he is constantly busy ensuring that sailing is going smoothly and everyone is doing their part to make this happen. When he isn't aboard, he's probably meeting you for a coffee. Chris and Ria are married.

 Dunedin born and bred, Chris and his wife Ria (see below) make their home in West Auckland now.

Crash is Hockey-mad, and is a proud member of the Roskill Eden Premier Mens Hockey team. Crash played Hockey for the Southern National League Hockey team for 10 years.  His other interests include playing the guitar and making people laugh, both of which he does rather well.

Chris has a rather illustrious history of acheivement. Chris won the Young Enterprise Scheme National Award in 2001 for a business he started, producing playing cards featuring local businesses. He was headboy of Kings High School in 2002 and is a graduate of the University of Otago, gaining an LLB in 2007. He co-founded Konstruct whilst still a student in 2006.

RiaRia Vandervis


Also known as Layla Soubrani (in Packed to the Rafters), Dr. Harper Whitley (on Shortland Street) and Roxanne Perez (Cops L.A.C.), Ria is Konstruct's superstar Customer Services Manager. When not acting, Ria is answering your enquiries and overseeing company management.

Born and raised in Dunedin, Ria attended Columba College earning the Fergus Ring for Best All Rounder in 2001. Ria also won the New Zealand Trinity College Prize for best speech, which also won her fourth place in the worldwide competition. Ria won a scholarship to study architecture at university but opted to pursue her passion for acting and completed a B.PerfA at Unitec in Auckland.

After graduating, Ria's showbiz debut was in the feature film The Devil Dared Me To. She then appeared as Miratrix in the long-running TV series Power Rangers. She has had other major roles in The Cut; Underbelly 2: A Tale of Two Cities; Packed to the Rafters; Rescue: Special Ops; Cops L.A.C.; Harry; and currently Shortland Street.

Oh and she's also a wedding celebrant if you need someone amazing to officiate your special day.. Not too sure if she has any spare time for much else...


Tom Wolfenden


Also known as Tom, Tom is the chief navigator of the Konstruct Ship. Overseeing strategy and operations, Tom's job is to ensure that Konstruct is sailing in the right direction.

Tom has some previous experience in this. Born in the UK, Tom and his family set sail on their waka (the good ship Kate Cooley) from England in 1991. For the next three and a half years, Tom and his family sailed half-way around the world to finally end up in Aotearoa.

Tom co-founded Konstruct while completing his undergraduate studies at Otago. He has a BA Hons in Spanish and Political Studies, and a Masters degree in International Studies.

Tom has 2 wonderful children (Aniwa and Akima) with his wife, and company Director, Arapera (see below).



 Arapera Salter


 Or should we say Doctor Arapera Salter. When not attending board meetings, helping keep us in line in the factory and looking after her and Tom's beautiful children, you will find Pedz in the Paediatric ward of a hospital near you - as a  fully trained Paediatrician.

 Pedz hails from Oamaru and is from a long line of extremely successful sporting stock, spanning generations.  A current member of the Northcote Netball Club, and a past representative member of countless rep Netball and Tennis  teams, Pedz is a fierce competitor - and take her on to a casual hit of tennis at your peril!

Nice to have both a pretend Doctor (Ria) and an actual Doctor in the team, and having a Paediatrician is especially handy with the number of children, and child-like adults running around the factory!

Soph and Tiger LillySophie Prinselaar-Smith


Also known as Soph, Sophie Rose, Snowy - Sophie runs the production team here at Konstruct, though currently she is working in Customer Service while she is raising her beautiful newborn baby girl, Tiger Lily.

Hailing from Whangamata in the beautiful Coromandel, Soph now makes her home in West Auckland.  Sophie ensures everything goes smoothly during the production process and that all jobs go out on time.  She is the general Miss Fixit around the factory.

Soph finished her Bachelor of Visual Arts Degree (Majoring in Print Making) with top marks from Dunedin School of Art.  Any spare time is taken up with creating ceramics, painting, cooking, and general creating; you name it, she'll make it, and nail it.

Soph's dog Mila joins her at the factory each day, and Mila's best friend, Chris and Ria's dog Maeby, also hangs out at the factory.  

Sophie's other passion is Skiing and she spent a year in Canada pursuing this passion. You will see her up the slopes at Whakapapa whenever she gets the chance.





Ben SargeantBen Sargeant


Ben, or Baeny ensures all garments are embroidered with your logo and go out looking amazing! 

Baeny plays the drums for the amazing band Ha the Unclear. Check out their music at their website The Konstruct factory, and some Konstructed garments appear in the video Growing Mould on their website- check it out.

Ben's other passions are following Formula 1 Racing (he's a big Mercedes team fan), and supporting the Black Caps.

Dunedin born and bred Ben now makes inner city Auckland his home. 


Ben SargeantKate Brown


Kate or Kei Te Pai, or Brownie (as no one calls her), is the friendly voice you will hear when you give us a buzz here at Konstruct HQ.

A fierce sense of humour and gifted with that sensational ability to brighten up the day of everyone around her, Kate is quite simply a great person to be around. Added to these qualities is her eye for detail, and ability to ensure deadlines are hit and our customers are kept up to date with their orders and quotes.

Invercargill is Kate's region of origin, going to James Hargest College uintil Year 10, then her and the fam moved up to Boomtown (Blenheim) and finished off her schooling at Marlbrough Girls.

Kate has a Diploma in Visual Arts and a Bachelor of Arts in Education and Art History: Kate is well equipped to teach night Art Classes and also overly qualified to help you with any Printed Apparel or Promo Product enquiry.

In her spare time you may catch her and strumming her guitar playing in the band Secret Cousins. 



 SireIsaiah Edwards


 Better known as Sire - which is rather appropriate, as Sire is the King of Screenprint. With over 25 years in the industry and winning countless awards over this time. Sire is always pushing the boudaries keeping up to date with the latest  technology, new print methods and striving to constantly improve quality. Sire's passion for his craft is infectious (I think he actually has ink, rather than blood, running through his veins).

 Auckland born and bred - Sire and his whanau make the North Shore their home. 

 You will find Sire on the sideline of his son Devontaye's Birkenhead Football team being his usual encouraging positive self. Nothing is ever a  problem with Sire, he'll always just work out how to tackle a problem and just gets on with it in his very humble way.

When he finds a spare moment his other passion is Golf, and with Devontaye starting to hit a good ball I would expect to see a lot more of Sire (and Devontaye) on golf courses around Auckland in the years ahead.